Lots of people, including my mom and my brother, absolutely love the work of Malcolm Gladwell, but I have to admit that I haven’t really paid him much attention up until this point. But with final papers and exams looming, I’m looking for distractions. So when I found a copy of The Tipping Point on my parents’ bookshelf, I thought that I might give it a try.
I’m so glad I did. I went in with zero expectations, which helped, but what I found was a well-crafted story about how ideas can spread, why some take hold and others don’t, and where they come from. Gladwell showcases three distinct sets of people (mavens, connectors and salespeople – I’m pretty sure that if I was going to place myself in one of his categories, I’d be a connector) who all have essential roles to play in the spread of ideas, which Gladwell likens to the spread of epidemics.
It’s a neat theory, and for someone like me who likes exploring trends and wondering about the hows and whys behind them, there’s lots to chew on in this book.
The Tipping Point is written in kind of the same vein (although a little gentler) as Freakonomics, so if you like that sort of thing, this is a title you should probably pick up. It’s an easier read than I expected it to be, and a bit samey in places, but I thoroughly enjoyed it.